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What we've learned shipping websites.

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Latest writing.

74 posts
Accessibility
FeaturedAccessibility

WCAG 2.2 in plain English: what changed, and what it means for your site.

AAA, AA, A — the alphabet soup of web accessibility just got a refresh. Here's a working translator: nine new criteria, why they exist, and how to know if you're already meeting them without realizing it.

Annie Middleton·April 18, 2026·9 min read
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Design

The case against the hamburger menu (on desktop, anyway).

It saves three pixels of space and costs you every casual visitor. We dig into the data, the patterns that work better, and when hamburgers actually do belong.

Annie Middleton·6 min read→
SEO

Local SEO for service businesses: the unsexy checklist that works.

Forget the AI-generated content farms. The fundamentals — Google Business Profile, NAP citations, real reviews, schema — still move the needle more than anything else.

Jennifer G.·11 min read→
Development

WordPress is fine, actually.

Everyone wants to migrate to a static site generator. Then they realize the client also wants to update copy without a pull request. A defense of boring tools, twenty years in.

Paul O.·8 min read→
Strategy

How we scope a website redesign in three conversations.

No 80-page RFP. No discovery sprint. Just three calls — what you have, what you need, what success looks like — and a one-page proposal at the end.

Annie Middleton·5 min read→
Hosting

Why we still run our own hosting in 2026.

The big three platforms got expensive. Edge networks got complicated. We do the unglamorous middle path — managed VPS, real backups, a phone number that rings — and our clients stay for fifteen years.

Paul O.·7 min read→
Accessibility

Color contrast: the one accessibility fix that pays for itself.

Of all the accessibility wins, this is the cheapest and most visible. A walkthrough of what AA actually requires, where most sites fail it, and how to check yours in five minutes.

Annie Middleton·6 min read→
Design

Stop centering everything.

Centered hero. Centered headline. Centered CTA. Centered grid. The reflexive symmetry of the modern landing page is making sites blur together. A short rant, with examples.

Annie Middleton·4 min read→
Copywriting

Write your own About page (please).

No one wants to read "We are passionate about delivering best-in-class solutions." Five exercises for finding your actual voice — and why it matters more than ever.

Heather A.·7 min read→
Development

A small ode to the humble HTML form.

Native form validation got really good. Most sites haven't noticed. Here's what you can ship today, with zero JavaScript, that beats half the contact-form plugins on the market.

Paul O.·8 min read→
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